Know How AI Helps Market Your Website Smarter

Suppose you’re trying to grow your website traffic and reach higher in Google search results. In that case, you’re probably already juggling a multitude of strategies—SEO, social media, ads, content creation, and so on. But there’s one tool that’s quietly reshaping digital marketing: Artificial Intelligence.

AI isn’t just about robots and futuristic tech anymore. It’s already a key component of how websites attract visitors, keep them engaged, and improve their search engine rankings. So, how exactly can AI help your site stand out? And just as important—how do you get quality backlinks that move the needle?

How AI Helps Market Your Website Smarter (Not Harder)

It Makes SEO Less of a Guessing Game

Determining which keywords to use can feel like shooting in the dark. AI tools like Ahrefs, SEMrush, or Surfer SEO analyze what your competitors are ranking for and suggest terms your audience is already typing into Google. This saves time and gives your content a better shot at climbing the rankings.

It Can Speed Up (and Improve) Content Creation

AI writing assistants aren’t perfect, but they can help you brainstorm blog ideas, clean up grammar, or structure posts more clearly. When used as a helper—not a full-on writer—they can seriously cut your writing time in half while keeping things on-brand.

It Personalizes the Experience for Visitors

AI can track how people interact with your site—what they click, what they ignore, and how long they stay. That information can be used to refine your content, headlines, or product recommendations to better match what your visitors want.

It Spots Trends Before You Do

Some AI tools can predict the following trending content topics based on current search and social patterns. If you publish on a trending topic early, you have a better chance of attracting traffic and gaining backlinks organically.

Tangible Ways to Get Backlinks That Matter

Everyone talks about backlinks like they’re the magic bullet for SEO—and they are—but only if you get the right ones. We’re not talking about sketchy directory links or spammy blog comments. Google sees through that in a heartbeat.

How do you earn links that help your rankings without playing games? Here’s what’s worked for me (and a lot of others who’ve been around the block):

Make Stuff People Want to Share

If your blog post just rewrites tips from the top 5 search results, nobody will link to it. But other sites are way more likely to reference it if you write something original—like a guide based on personal experience, fresh data, or something that fills a gap. Think tools, templates, stories with actual numbers, that kind of thing.

Reach Out Like a Human Being

Don’t use a generic outreach template if you want someone to link to your stuff. Those get deleted instantly. Instead, try something simple: “Hey, I liked your article on [topic]. We just put together something similar, but with a different angle—thought you might find it interesting.” Keep it short; no hard sell. You’d be surprised how well a personal touch works.

Write for Sites Your Audience Already Reads

Guest posting isn’t dead, but writing to drop a link won’t get you anywhere. Aim to publish on blogs or industry sites where your ideal readers are likely to congregate. Put some effort into the post—don’t just submit it. When you link back to your site, ensure it’s on a page that adds value, not just your homepage.

Help Fix Outdated or Broken Links

This one’s a win-win. Let’s say you come across a blog post with a link that leads to a non-existent page. You email the site owner and say, “Hey, I just noticed this link isn’t working. I thought you’d want to know. If you’re looking for a replacement, we’ve something similar that you’re welcome to use. That’s it. No pressure. Many people will take you up on it.

Use Tools for Research, Not Relationships

AI can help you find link opportunities—like sites that mention your brand but don’t link to you—but don’t let it write your emails or pitches. People can spot AI-written outreach from a mile away. Use the tools for legwork, then put your personality into the message.